Whom does your company talk to?
You can even challenge the heading above. Today it is impossible to evaluate the communication scope by just mapping the different audiences which an organization builds relationship with.
Increasingly granular and instant, your company’s communication shall only gain credibility if it has a powerful and consistent narrative, further adapting itself to the pace and new interaction channels.
This continuous exercise must get started in-house along with your employees and then extended to the media, consumers, suppliers, government, including the talents your company wants to attract.
Town halls organization and internal campaigns • Organization of press conferences (launches, seminars, congresses) • Development and management of off/online contents • Department of translation and content version