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REPUTATION:
Real and measurable value.

There are plenty of clichés (and examples) on how lengthy and laborious is to build a reputation and how painfully fast it is to destroy an organization’s image through bad decisions.

Reputation is a tangible value and a mandatory permission for an organization not only to be admitted in the sustainable rankings or listed in the stock exchanges, but also to establish a trust relationship along the whole value chain.

The loss of reputation has gotten into the risk management mapping of organizations and it can indeed impact your ability to survive a major crisis.

That makes it critical to act now and always.